mama
mia!
A flavorful journey to create a brand identity that captures the essence of authentic Italian cuisine. Collaboration with my client, I cooked up a mouthwatering visual language that reflects dedication to traditional pizza and pasta recipes, beginning with an Italian color palette and a warm, passionate logo.
This appetising aesthetic extended to a user-friendly and engaging website, featuring an intuitive online ordering system to make the online presence as inviting as the aroma of freshly baked pizzas. The primary goal was to showcase the restaurant's commitment to authentic Italian flavors and create a cohesive brand experience for food enthusiasts. By infusing every element of the visual identity with the spirit of Italian cuisine, I helped establish a strong market position, more customers craving a genuine Italian dining experience.
Brand Strategy
Brand Identity
Website Design + Development
Covers & Packaging
T-Shirt, Apparel
Signage (outdoor + indoor)
Menu design
This project demonstrates the impact of strategic branding and storytelling in the food industry, creating an enticing online presence.
![Pizza bar and restaurant logo designed by one02creativestudio](https://images.squarespace-cdn.com/content/v1/5ed9ff2bf979824ad83246d6/8c31cf52-ebe1-4ec5-8334-7252fe867b0c/one02creativestudio+branding+graphic+design+squarespace+website+design+berry+sydney+nsw15.jpg)
![Rustic traditional italian color palette for pizza bar and restaurant branding](https://images.squarespace-cdn.com/content/v1/5ed9ff2bf979824ad83246d6/fd821bdb-5673-4807-a76d-f360db7be30b/one02creativestudio+branding+graphic+design+squarespace+website+design+berry+sydney+nsw12.jpg)
![Pizza bar and restaurant website homepage featuring mouth-watering visuals](https://images.squarespace-cdn.com/content/v1/5ed9ff2bf979824ad83246d6/137200dc-7306-48ed-91f3-1e53d1b64f06/one02creativestudio+branding+graphic+design+squarespace+website+design+berry+sydney+nsw23.jpg)
![User-friendly online ordering system on pizza bar and restaurant website](https://images.squarespace-cdn.com/content/v1/5ed9ff2bf979824ad83246d6/5f60cc9c-8c9e-454e-9d1a-b71e987b48f3/one02creativestudio+branding+graphic+design+squarespace+website+design+berry+sydney+nsw10.jpg)
![Branded pizza box design featuring the pizza bar and restaurant's logo and visual identity](https://images.squarespace-cdn.com/content/v1/5ed9ff2bf979824ad83246d6/5456c905-f900-4052-bca1-55d5a1bf277d/one02creativestudio+branding+graphic+design+squarespace+website+design+berry+sydney+nsw19.jpg)
![Loyalty card design for the pizza bar and restaurant, encouraging repeat customers](https://images.squarespace-cdn.com/content/v1/5ed9ff2bf979824ad83246d6/1b7cdfbb-c2af-4903-8a1b-15a9aeba1145/one02creativestudio+branding+graphic+design+squarespace+website+design+berry+sydney+nsw20.jpg)
![Engaging online presence for pizza bar and restaurant](https://images.squarespace-cdn.com/content/v1/5ed9ff2bf979824ad83246d6/01f89c59-4399-41aa-96c6-463b8e3c0cf3/one02creativestudio+branding+graphic+design+squarespace+website+design+berry+sydney+nsw24.jpg)
![Engaging social media designs for the pizza bar and restaurant's Facebook page](https://images.squarespace-cdn.com/content/v1/5ed9ff2bf979824ad83246d6/191e122b-2b4a-44c7-b4c2-5ad39ab79c76/one02creativestudio+branding+graphic+design+squarespace+website+design+berry+sydney+nsw13.jpg)
![Eye-catching Instagram posts showcasing the pizza bar and restaurant's mouth-watering dishes](https://images.squarespace-cdn.com/content/v1/5ed9ff2bf979824ad83246d6/3cb34978-dbe7-423e-958c-ba111eeb45e0/one02creativestudio+branding+graphic+design+squarespace+website+design+berry+sydney+nsw16.jpg)
![Informative and visually appealing flyers promoting the pizza bar and restaurant's special offers](https://images.squarespace-cdn.com/content/v1/5ed9ff2bf979824ad83246d6/3d31201e-4f6a-4d95-9c20-cc191027f852/one02creativestudio+branding+graphic+design+squarespace+website+design+berry+sydney+nsw22.jpg)
![Informative and visually appealing flyers promoting the pizza bar and restaurant's special offers](https://images.squarespace-cdn.com/content/v1/5ed9ff2bf979824ad83246d6/0a312523-9728-4c26-9289-4ddbf168fc7e/one02creativestudio+branding+graphic+design+squarespace+website+design+berry+sydney+nsw21.jpg)
![Informative and visually appealing flyers promoting the pizza bar and restaurant's special offers](https://images.squarespace-cdn.com/content/v1/5ed9ff2bf979824ad83246d6/07e1f796-1b27-4f36-babc-b8e350ad02f0/one02creativestudio+branding+graphic+design+squarespace+website+design+berry+sydney+nsw14.jpg)
![Loyalty card design for the pizza bar and restaurant, encouraging repeat customers](https://images.squarespace-cdn.com/content/v1/5ed9ff2bf979824ad83246d6/3991bb3d-9473-4f12-91ef-cd24a7ffeaa8/one02creativestudio+branding+graphic+design+squarespace+website+design+berry+sydney+nsw9.jpg)
![Cohesive design across the pizza bar and restaurant's social media platforms, including Facebook and Instagram](https://images.squarespace-cdn.com/content/v1/5ed9ff2bf979824ad83246d6/fc4619aa-ed38-4375-b561-4397b3b6250f/one02creativestudio+branding+graphic+design+squarespace+website+design+berry+sydney+nsw35.jpg)